Supersport United: The Trendsetter of South African Football

Being one of the clubs formed immediately after the end of apartheid, Supersport United takes pride in being identified as one of the youngest football clubs in the country that is in the forefront in setting trends both in terms of winning trophies, as well as various innovations that are utterly great for the development of the beautiful game of football. Historically, Supersport United was originally known as Pretoria City. However, the name was changed to Supersport United in 1994 when M-Net won the rights of buying the club as a franchise; thus changing its name. 

Based in Pretoria, Supersport United takes considerable pride in being closely related to Supersport, which is one of the biggest and most respected digital media companies not only in African but in the whole world. This has not only provided the club with stable financial support but has ensured that the club has one of the best training facilities in Africa. This, in turn, has enabled the club to establish one of the best football academies in South Africa. This world-class academy is popularly known to have produced some of the best football players currently plying their trade in the South African top-flight. Some of these players include Kamohelo Mokotjo, Daine Klate and Kermit Erasmus, among others. It is the ability of the club to offer the youth a chance of showcasing their talent that has enabled the club, which is known as The Swanky Boys among its fans, to enter into a partnership with both Tottenham Hotspur in England and Feyenoord in the Netherlands as their feeder club. 

Even though the club does not command massive following like its local rivals Kaizer Chiefs and Orlando Pirates, Supersport United is perfectly structured and managed to mix it with the big boys at the highest level. This was clearly evident when the club that every Pretorian is proud of, won the premier soccer league title three times in a row between 2008 and 2010. In the club's twenty years of existence, the club has won ten national trophies, which translate to at least one trophy in every two years, a feat that perfectly goes with the vision of the club of becoming one of the greatest clubs not only in South Africa, but also in Africa by 2030.

In terms of doing business, Supersport United is known as one of the best-run football clubs in South Africa, from a business and financial perspective. This is at the backdrop of the fact that the club has always been able to attract some of the biggest brands as its sponsors. For instance, the club has been sponsored by Supersport limited (a company well-known for its digital coverage), Engen (is one of the biggest energy companies in the world), as well as Kappa the renown Italian sports manufacturer. In this regard, Supersport United has also been able to attract some of the biggest names in world football as its coaches. The most notable coach of Supersport is Bruce Grobbelaar, the legendary goalkeeper of the fantastic Liverpool side of The 1980s who coached the team for almost a decade in the 1990s.

If the current trend goes on, then Supersport United is sure to achieve its vision of being the biggest South African club by 2030.